By Noel Pullen on May 24, 2015
Last week at Tech Fest Vancouver (a local recruiting event), I pitched the audience of ~700 on “why you should work for Hootsuite”, in two minutes, with no slides.
The shorter the time frame for a speech, the more effort required to distill only the essentials. Mark Twain said “If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.” 
I spent some time thinking about why our organization is special, above and beyond the more obvious and public facing perks (a poor substitute for culture), and decided to tell a story about what motivates me to go to work everyday.