By Michael Wagler on November 22, 2016
Tagging has become a ubiquitous part of modern web applications ever since it was popularized by Flickr and Delicious in the early 2000s. The ability to add a tag to arbitrary content allows a user to organize, filter, manage, and measure however they see fit. This flexibility of application makes tagging a very valuable feature to invest in.
Tagging has been a function of the Hootsuite dashboard for some time. In its current incarnation, users have the ability to add tags to messages in their streams, and to add tags to their outbound messages. This allows them to generate analytics reports on things such as the number of retweets of their messages with a given tag, or how often they receive messages with the tag ‘Pokemon Go’. In addition, organizations have the ability to tag arbitrary uploaded content, such as files or images, so that a team member can more easily find resources for composing messages.